# Sapien

> Sapien is an AI market research and audience simulation platform. It models how people may respond to products, prices, messages and campaigns so teams can compare decisions before acting.

Sapien builds simulated populations using purchase histories, behavioral data, demographics, surveys and public conversations. Customer data and past research can add context. Teams can study an entire market or a specific audience, compare alternatives, and explore predicted choices and the reasons behind them.

Its main use cases are product development, marketing, pricing, audience segmentation and market strategy. Outputs are model-generated estimates for decision support, not guaranteed real-world outcomes.

The canonical website is https://www.asksapien.ai/. Sapien is a trade name of Outrove Inc.; journal articles are published by the Sapien team.

## Product and methodology

- [Sapien overview](https://www.asksapien.ai/): Product overview and ways to explore the platform or book a demo.
- [Synthetic research and simulated populations](https://www.asksapien.ai/#platform): How AI populations support research into audience choices and motivations.
- [How Sapien works](https://www.asksapien.ai/#foundation): The workflow from consumer data and audience modeling to research questions, predicted choices and segment-level explanations.
- [Use cases](https://www.asksapien.ai/#use-cases): Concept testing, feature prioritization, packaging, messaging, creative testing, pricing, offers, segmentation, market entry and competitive switching.
- [Validation](https://www.asksapien.ai/#validation): Sapien's published benchmarking approach and comparisons between predictions and observed outcomes.

## Research and guides

- [Sapien Journal](https://www.asksapien.ai/blog): The latest Sapien-published articles on research methods, services, providers and AI research tools.
- [Market research companies](https://www.asksapien.ai/blog/market-research-companies): A guide to market research providers organized by the research job a team needs to complete.
- [Consumer insights companies](https://www.asksapien.ai/blog/consumer-insights-companies): A comparison of providers for audience understanding, testing and consumer insights.
- [Qualitative research companies](https://www.asksapien.ai/blog/qualitative-research-companies): A guide to providers and approaches for exploring audience needs, motivations and responses.
- [Market research services](https://www.asksapien.ai/blog/market-research-services): Research service types, costs and considerations when choosing a study.
- [AI market research tools](https://www.asksapien.ai/blog/ai-market-research-tools): A comparison of AI tools for research, interviews, surveys and analysis, organized by use case.

## Contact

- [Book a Sapien demo](https://calendly.com/saif-outrove/sapien-intro): Schedule an introductory conversation about a product, marketing, pricing or audience research question.
- [Contact Sapien](mailto:saif@asksapien.ai): The contact email published on Sapien's website.

## Optional

- [Sitemap](https://www.asksapien.ai/sitemap.xml): The automatically generated inventory of public pages and published journal articles; use it to discover newer articles beyond this curated guide.
- [Privacy Policy](https://www.asksapien.ai/privacy): How Sapien collects, uses and protects personal information.
- [Terms of Service](https://www.asksapien.ai/terms): Service terms, the relationship between Sapien and Outrove Inc., and the scope of research outputs.